The World's Happiest Office Co., Ltd
OfficeMate was a major retailer of office supplies in Thailand. An impression of office supplies as dull and boring objects led to a stereotypical attitude of young people towards full-time office jobs as a tedious, uninspiring career. The challenge was to make office supplies more intriguing.
“The World's Happiest Office Co., Ltd.” opens up as an exemplar workplace with the most unconventional office life, particularly in how workplace humor turns office people into the happiest employees in the world.
Road Map 1: Announce the CEO vision
The grand opening is an extravaganza, bringing surprises to people at Thai landmarks and making headlines on newspapers and online media sites nationwide. The CEO announces the company’s visions and policies in an entertaining speech filled with offbeat humor to the liking of office workers at large. The company’s Facebook page is overflown by queries and comments like “I’m dying to work in this company” and “I want to quit my job right now”.
Road Map 2: Translate vision into tangible happiness
Having won a strong base of fans and followers on its Facebook page, The World's Happiest Office Co., Ltd. starts selling office supplies in an unprecedented way, suggesting innovative ideas, techniques and applications around ordinary office supplies in favor of the happiness of office folks.
Road Map 3: Create product engagement and participation
A lot of Facebook users show enthusiasm for the company’s Facebook campaign. FAQs about office life are answered and consulted by linking office supplies to common problems such as clocking in late, low salary, complaining boss, and gossiping. The products are recommended in playful way with good sense of humor to help solve the problems.
Following the launch of The World's Happiest Office Co., Ltd., OfficeMate’s sales risen more than 8% whereas consumer engagement rate with OfficeMate soared by 37 times and the company earned 1.5-million-dollar worth of free media coverage with a very low investment. OfficeMate rose to No. 1 among all office supply retailer brands in the Thai market. Above all, consumers no longer refer to OfficeMate as an office supply retailer, but a provider of solutions for office happiness.