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The Knights of the Round Table

The Knights of the Round Table

 
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Brief

British Council is an international organization with worldwide presence in over 100 countries to promote British arts and culture and provide English language education. With limited public awareness of British Council in Thailand, the challenge is to put it in the spotlight amid competitors.

Idea

The Knights of the Round Table is used as the key visual with two prongs: to portray British history and culture, and to emphasize the key strength of English classes at British Council, in which the teaching staff are all British nationals with extensive teaching experience. Costumes of the Medieval Period and Gothic architecture take their role in art direction.