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Remove All Limitations

Remove All Limitations

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Brief

British Council has designed myClass, an innovative English course with a distinctive advantage over other institutes. It lets the students customize what and when to study. The challenge is to communicate this concept efficiently.

Idea

“Remove All Limitations of Conventional Class Schedule” is the concept of this campaign. Its theme, revolution, employs a simple visual of a wall being pulled down to symbolize a farewell to fixed class schedule in favor of an innovative way to attend class, as well as elimination of the language and cultural barrier that has restricted people from communicating.

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