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Heart Rob

Heart rob

 

 

Background

NatureGift Slimming Coffee wants to communicate its weight-loss benefit. The challenge was to present the product with a story that would attract attention of slapsticks comedy lover which appear to be nationwide Thai.

 

Idea

Being a hearth rob is the concept of this funny ad. Its slapstick humor involves exaggerated physical activity beyond what’s normal in physical comedy. To tell the story of a shapely woman everyone is infatuated with, it features moments from her everyday life, including when a street food vendor makes heart-shaped meatballs for her, and how her boyfriend wears a lengthy tattoo that reads “Love veeeeeery much” all over his body. The ad is intended to bring smile and laughter to its viewers.