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Great Joy of Giving

Great Joy of Giving

joytotheworld.jpg
 

Background

Central is the biggest department store operator in Thailand. The company was planning a Christmas campaign to be rolled out at 50 Central stores nationwide.

Art direction

A Great Joy of Giving was picked as the communication concept. The campaign tells a story of people who are joyfully wrapping a huge box of gift to convey that a great joy can stem from a small gift we give to others.