Introducing the first boy band ever
to debut by going against the global trend for handsome performers
The Thai female dietary coffee market was on a downward trend. Most brands were facing falling sales and some had even gone bankrupt. For the survival of the brand and the product category itself, NatureGift, as brand leader, had to create new demand in order to entice new customers by launching a dietary coffee targeted at males. The male-oriented coffee brands all claimed to increase sexual performance. How could we make a male-oriented dietary coffee stand out from the crowd?
We would look into a body trending issue.
We’ll prove to every guy that, with a great body, they’ll always be attractive. Even if you’re normal, unattractive, having a great body is something girls will go crazy for. And this isn’t idle talk; we’ll get a few guys to prove it.Introducing the first boy band ever to debut by going against the global trend for handsome performers. We’ve gathered together every day, unattractive guys with normal jobs, whose only asset is having a great body
In collaboration with Boyd Kosiyapong, the producer and owner of LOVEiS, a famous Thai music label, WHO is revealed to be actual artists contracted to the label.