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WHO Boyband

Introducing the first boy band ever

to debut by going against the global trend for handsome performers

Problem

The Thai female dietary coffee market was on a downward trend. Most brands were facing falling sales and some had even gone bankrupt. For the survival of the brand and the product category itself, NatureGift, as brand leader, had to create new demand in order to entice new customers by launching a dietary coffee targeted at males. The male-oriented coffee brands all claimed to increase sexual performance. How could we make a male-oriented dietary coffee stand out from the crowd?

We would look into a body trending issue.


Idea

We’ll prove to every guy that, with a great body, they’ll always be attractive. Even if you’re normal, unattractive, having a great body is something girls will go crazy for. And this isn’t idle talk; we’ll get a few guys to prove it.Introducing the first boy band ever to debut by going against the global trend for handsome performers. We’ve gathered together every day, unattractive guys with normal jobs, whose only asset is having a great body

In collaboration with Boyd Kosiyapong, the producer and owner of LOVEiS, a famous Thai music label, WHO is revealed to be actual artists contracted to the label.


MORE THAN JUST COMMERCIAL
WE TURN NORMAL UNATTRACTIVE GUY INTO THE MOST POPULAR BOYBAND EVER
In collaboration with Boyd Kosiyapong, the producer and owner of LOVEiS, a famous Thai music label, WHO is revealed to be actual artists contracted to the label

In collaboration with Boyd Kosiyapong, the producer and owner of LOVEiS, a famous Thai music label, WHO is revealed to be actual artists contracted to the label

Released the MV for the first single. "I'm Too good looking"

Released the MV for the first single. "I'm Too good looking"

 
 

Over night we launched out debut single i'm too good looking. WHO Popularity went stratify with the lip singing the single

 
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WHO has become the center of attention from press and media as their story went viral.

WHO has become the center of attention from press and media as their story went viral.

The band was invited to appear on over 10 TV shows.

The band was invited to appear on over 10 TV shows.



FANS RESPONSE

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There was a long line queued up filled with fans hoping for a chance to meet or get an autograph from the band members.

There was a long line queued up filled with fans hoping for a chance to meet or get an autograph from the band members.

Their concert was sold out very fast despite having only two singles released.

Their concert was sold out very fast despite having only two singles released.


TOTAL RESULT

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