I try

Weekly creative practice blog post

Weekly creative practice blog post

InkHunter is an app that lets you virtually “try on” a tattoo in AR. Users can draw a square smile on their specific body part to “trigger” the AR function, and have the selected tattoo appear in replacement of the square smile. Or they can select the tattoo in the app, make it appear on the screen, and place it on wherever they want. The difference between the former and the latter approach is that by drawing a square smile and allowing the camera to detect its position, the augmented tattoo is “fixated” on where users mark the square smile, and the tattoo moves around with users’ body as if it’s a real tattoo. For the latter, you can move the tattoo around on the screen with finger.


For the tattoo design, not only can the users choose within the app but also they can upload own images to enjoy the AR function. On top of the AR component, the app allows you to follow different artists’ tattoo work, and download it to “try on” before getting permanently inked. The app also refers users to tattoo parlors, serving as a platform for tattoo business. The overall user experience is very straightforward, and instantly satisfying for potential users who are considering getting a tattoo. Sometimes the design gets a bit warped with movements though.

I think InkHunter is a good use of AR considering its simplicity and functionality. The experience is well-designed in the sense that, in order to create a more vivid tattoo simulation, the app requires you to draw something on your body first. This is how the app distinguishes between the more “real” and authentic presentation of tattoo, which allows you to preview how the tattoo looks like in different angles, and the simple object layer to be placed on your body part. In the latter, you can also achieve that through photoshopping tattoo on your picture or drawing a sketch on your skin directly. However, for the previous approach, the app forces you to get a sense of what it’s like to get something “inked” on your body. It’s a nicely-thought precondition to require users to assess whether they feel comfortable getting a permanent tattoo or not.

Established by a small team from Ukraine, InkHunter has grown to have six million users as of 2017. The team’s vision is to help artists and users visualize tattoo closet to real-life size and position, so everyone’s happy to get tattoo without regrets. The intended audience of the experience are two groups: Potential tattoo users and tattoo artists. InkHunter creates cross value for both parties, and assist customers on their purchasing decision journey substantially. Having a permanent tattoo is not an easy decision for most people (unless you are too drunk), and with the use of InkHunter in AR, huge customer pain-points can be resolved. That is, replacing imagination with eye-witnessing, as well as unlocking the possibility for “trying on” as many as tattoos one wants before deciding.

(Is it technically sophisticated? Can you describe some technical feature of the project that impressed you?)

Pretty simple and effective way to use technology. To solve problem

Tanic Nakpresha